Broda USA Inc.; Broda® LP.
(Subsidiaries of Mity, Inc.) Phone: (844) 552-7632
1301 West 400 North, Orem Utah, 84057 Fax: (844) 442-7632
Unilateral Minimum Advertised Price/ Minimum Selling Price Policy
Effective Date: 11/2/15
This policy is established by Broda with respect to Broda products sold via resellers in the United States. Broda has determined that this policy is necessary to maintain consumer confidence in our high quality branded products and ensure that resellers are adequately incentivized to provide appropriate levels of customer care and service in a competitive marketplace.
Although any reseller remains free to resell Broda products at the price of its choosing, as of the Effective Date, Broda will cancel all orders and indefinitely terminate the supply relationship with any reseller that Broda, in its own judgement, determines has advertised, offered or sold Broda products at a net retail price that is less than the minimum retail price set forth in Broda US MSRP Price Sheet on a periodic basis, which is generally 25% off MSRP (the MAP/MSP).
This policy is non-negotiable. Upon violation of the policy, Broda may take immediate action to address the violation, which may include cessation of all future shipments of Broda products to the reseller. Broda may at any time modify, suspend, or discontinue this policy in whole or in part or specify certain periods during which the policy is inapplicable.
For any further questions regarding our MAP/MSP policy please contact Dave DeRoin – VP of Sales – [email protected].